Aubia Communications

Storytelling in business: What it really is

In the month of March, the Aubia Communications Blog will focus on storytelling as part of a business’ communications strategy. First, I explain what storytelling is and isn’t in this post, followed by how to structure a business story, and finally I have some fun looking at some of my favorite iconic storytellers. Once upon […]

The psychology of PR

“Minds are bundles of expectations, preferences, ways of inference, geared to the greatest possible cognitive result for the smallest processing effort.” Three weeks ago I was sitting in my hotel room in New York, reading On the Origin of Stories by Brian Boyd when I came across this entry. The book was assigned reading in […]

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