Aubia Communications
  • Doing what’s right: How to make an ethical decision
  • Welcome to the gray: Ethics in public relations
  • PR vs. Marketing: The differences between a strategic communications and marketing plan
  • Stay on track: How to create an editorial calendar
  • Nice to meet you: How to create an audience profile
  • Directing the king: How to develop a content strategy
  • Bookworm benefits: How reading makes you a better writer
  • Just do it right: A press release checklist
  • Think like a reporter: How media relations is changing
  • 10 rules for effectively managing a social media crisis

12 things you need to know about working with Aubia Communications

Published July 24, 2012 at 2:46 pm - 3 Comments

This will be one of the hardest blog posts I’ve written thus far. There is an old adage in Public Relations that practitioners are great at telling the story of others, just not so much about ourselves. However, it’s important for my clients to know who they get when they’re working with Aubia Communications. This [...] IWEBIX Webdesign

Working with your consultant: Understanding the quirks of PR

Published August 14, 2012 at 9:05 am - No Comments

Working with Public Relations professionals is a smart way to improve your business. However, we PR folks have our characteristics that clients may not always appreciate. Like all professionals, PR practitioners have their own jargon and methods to get the best results, and it’s important to understand what’s behind those idiosyncrasies to get the most [...]

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