Aubia Communications

Weigh it Out: Evaluation in Public Relations

The final step in the four-step Strategic Communications process is evaluating what you’ve implemented. In this stage, you will measure your results against your objectives to determine if your work has paid off. You can go on to use this assessment as research for improvements and adjustments in the next phase of the plan. Why […]

Work it Out: Implementation in Public Relations

The third step in the four-step Strategic Communications process is implementing what you’ve planned. This is where the rubber meets the road, and you see all your hard work come to fruition. Plan your Work, Work your Plan In the implementation phase, you execute your strategies through your chosen tactics. Pay attention to your key […]

Public Relations Consulting

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