Aubia Communications

The psychology of PR

“Minds are bundles of expectations, preferences, ways of inference, geared to the greatest possible cognitive result for the smallest processing effort.” Three weeks ago I was sitting in my hotel room in New York, reading On the Origin of Stories by Brian Boyd when I came across this entry. The book was assigned reading in […]

Guest Post: How to tell stories to raise awareness and funds for a good cause

Confession is supposed to be good for the soul, so let me begin with an admission: When I was a reporter, I thought Public Relations practitioners essentially worked for me. (OK, related confession: I, like many of my colleagues, often used the condescending term “flaks.”) I spent nearly two decades laboring under the misguided notion […]

Public Relations Consulting

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