Aubia Communications

Commuting across continents: An employee multicultural communications program focus group report

In today’s globalized world, communications professionals are increasingly expected to manage relationships with publics “spread across multiple partners, communities and individuals around the globe” (Arthur Page Society, 2007, in Gilpin & Murphy, 2010, p. 72). As this is the case, it has become critical for practitioners to have an understanding of how globalization is affecting […]

The need for employee multicultural communications programs in multinational companies

With the pending completion of my master’s program early next year, I’m sharing my studies and capstone focus in multicultural communications throughout November. I start with this post drawn from my research paper on employee multicultural communications programs and follow it up with a focus group report on the subject.. Expatriates working internationally for a […]

A Reputation Management Battle: How to (and not to) handle a social media crisis

This post is a paper I wrote for my Public Relations Theory course at Syracuse University in the fall of 2012.  The reference citations can be found in The SAGE Handbook of Public Relations edited by Robert L. Heath. Reputation Management is an area of Public Relations that is seeing an increase in interest as […]

Know your audience: An evolutionary focus on publics

If you’ve been reading this blog for any length of time, you know I’m currently studying for my master’s degree in Communications Management from Syracuse University. Since my course work is closely related to my blog’s focus of Public Relations, I draw many post ideas from there. From time to time, I will post a […]

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