Aubia Communications

Think before you throw: Perfecting the media pitch

Before landing a job with Army Public Affairs, I worked as a reporter and business editor in the Kansas City area, and every day I was overwhelmed with pitches from public relations professionals. With looming deadlines, the daunting requirement of writing several stories each week and the constant need to fill page upon page with […]

Not just for the big guys: Public relations for small business

As I’ve been talking to small business owners, one common sentiment I hear is that they are not known in their community and are having a hard time “getting their name out there.” As a small business owner myself, I can relate to this issue. It’s not easy to do when you are strapped for […]

5+ tips for writing a press release today

In November, the Aubia Communications Blog will focus on writing. I’ll start with tips for writing a press release in today’s digital world, then writing for a blog, and end with feature writing. There has been a lot of discussion in the industry lately about the value of press releases. Some say the press release […]

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