Aubia Communications

Map it Out: Planning in Public Relations

“If you fail to plan, you plan to fail.” –Benjamin Franklin The second step in the four-part Strategic Communications process is planning. As the quote states above, if you don’t plan out your communications, you won’t succeed in achieving your desired results. You need a course of action that addresses how to approach any Public […]

A roadmap to success: Why Strategic Communications Planning is vital to successful Public Relations

In October, the Aubia Communications Blog will focus on Strategic Communications Planning. I’ll break down the process by taking an extensive look at each of the four components: Research, Planning, Implementation and Evaluation. When I was pursuing my Accreditation in Public Relations in 2011, I watched a presentation during the Universal Accreditation Board APR Online […]

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