Aubia Communications

The psychology of PR

“Minds are bundles of expectations, preferences, ways of inference, geared to the greatest possible cognitive result for the smallest processing effort.” Three weeks ago I was sitting in my hotel room in New York, reading On the Origin of Stories by Brian Boyd when I came across this entry. The book was assigned reading in […]

Weigh it Out: Evaluation in Public Relations

The final step in the four-step Strategic Communications process is evaluating what you’ve implemented. In this stage, you will measure your results against your objectives to determine if your work has paid off. You can go on to use this assessment as research for improvements and adjustments in the next phase of the plan. Why […]

Public Relations Consulting

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