Aubia Communications

Behind the scenes: Filling the many roles in PR

In February, the Aubia Communications Blog will look at the advising role of Public Relations. I start off with this post about the many roles in PR, move on to tips for conducting media training, and wrap up with how to segment your publics. My college advisor used to have a saying he told all […]

Guest Post: How to tell stories to raise awareness and funds for a good cause

Confession is supposed to be good for the soul, so let me begin with an admission: When I was a reporter, I thought Public Relations practitioners essentially worked for me. (OK, related confession: I, like many of my colleagues, often used the condescending term “flaks.”) I spent nearly two decades laboring under the misguided notion […]

Public Relations Consulting

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