Aubia Communications

Commuting across continents: An employee multicultural communications program focus group report

In today’s globalized world, communications professionals are increasingly expected to manage relationships with publics “spread across multiple partners, communities and individuals around the globe” (Arthur Page Society, 2007, in Gilpin & Murphy, 2010, p. 72). As this is the case, it has become critical for practitioners to have an understanding of how globalization is affecting […]

Figure it Out: Research in Public Relations

The first step in the four-part Strategic Communications Planning process is research. Before embarking on any plan, you need to figure out what the situation is, who needs to be reached, and what you need them to do to achieve the desired results. Research is usually a brushed-over step in the process due to time […]

Public Relations Consulting

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