Aubia Communications

10 leadership failures in crisis communications

“If you don’t tell the truth about yourself, someone else will.” “Don’t wait until a crisis occurs to start developing key relationships.” “Your brand is what you do, how you do it and why.” This week I’ve been gaining these nuggets of knowledge and others as I finish my last master’s degree residency at Syracuse […]

Communicating through a crisis: What you need before, during and after

In March, the Aubia Communications Blog will discuss crisis communications. I begin with this post on what needs to happen before, during and after a crisis event; then I compare two companies’ differing responses to social media crises; and finally a post about potential signs a crisis is looming will round out the conversation.  Around […]

War Eagle: Communications planning for a crisis

This past weekend has been a sad time for our family. I married into an Auburn family, and my in-laws live in the area. Almost everyone in my husband’s immediate family attended Auburn University, and I have come to love the blue-and-orange nation. My mother-in-law called my husband Sunday morning to tell us about the […]

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