Aubia Communications

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Join the Blue: How to recruit effectively

One function that every organization performs is recruiting. It ensures that there are always quality people that can be brought into the fold. Upon hearing the word recruit, some people think of the military. I certainly did. I spoke to my local recruiter, and he made sure I met the standards that were required to […]

Unpacking the tips to a successful press trip

This time of year, consumers are not the only ones preparing to pack their bags for a getaway. Within the Travel & Tourism media landscape, editors have set next year’s editorial calendar and the schedules of journalists are starting to fill up. Press trips are a key strategy in the Travel & Tourism PR toolbox. […]

The highwire balancing act of a working mom

When Monica first asked me to write about the balance of a working mom, my first reaction was, “Balance? What is that?” The more I thought about it, though, I realized my entire life is a balancing act – the kind on a high wire stretched above a three-ring circus where the girl carries a […]

Becoming an author: A guide to self-publishing with CreateSpace

Congratulations! You’ve just finished your first book. What an accomplishment! So many people talk about writing books, but of those people, few ever start writing a book, let alone finish one. So, you should be extremely proud of yourself. There are a couple of ways to go from here. One method many authors use is […]

Diversity communications: Writing for a diverse community

Half African-American. One-quarter English. One-quarter French. As a public affairs professional, I could be the poster boy for diversity communications. Personal reasons aside, though, diverse groups add to a community’s collective resource and knowledge base. You can find various definitions for diversity related to ethnicity, gender, sexual orientation, etc. But, what about looking beyond that? […]

Think before you throw: Perfecting the media pitch

Before landing a job with Army Public Affairs, I worked as a reporter and business editor in the Kansas City area, and every day I was overwhelmed with pitches from public relations professionals. With looming deadlines, the daunting requirement of writing several stories each week and the constant need to fill page upon page with […]

Donate, Click, Call: Persuade people to act now

One of the most rewarding parts of my job as a nonprofit communicator has been getting to know many thoughtful, gracious and kind people who are eager to get involved with charitable organizations. People want to help. You can help them help your organization by creating calls to action that make it easy for supporters […]

Not just for the big guys: Public relations for small business

As I’ve been talking to small business owners, one common sentiment I hear is that they are not known in their community and are having a hard time “getting their name out there.” As a small business owner myself, I can relate to this issue. It’s not easy to do when you are strapped for […]

3 rules to find your own creative communications

Creativity in the world of communications is something that may bring to mind one of two thoughts. The first, well, yes, obviously one must be ‘creative’ when working in this field. The second, creative communications, how is this possible? You’re not making a work of art, are you? That’s a good question. I think we […]

Making the move: How a Marine made the military to civilian transition in public affairs

So, it happens to all of us who serve in the armed forces: we eventually leave the service (surprise!) to make the military to civilian transition. Of course, some have an easier time transitioning out of uniform and finding meaningful employment or (even better) achieving personal and professional goals within an industry of our choosing. […]

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