Aubia Communications

Archive for Business

Join the Blue: How to recruit effectively

One function that every organization performs is recruiting. It ensures that there are always quality people that can be brought into the fold. Upon hearing the word recruit, some people think of the military. I certainly did. I spoke to my local recruiter, and he made sure I met the standards that were required to […]

Say What?: How to create your messaging

Wise men speak because they have something to say; Fools because they have to say something.  -Plato Regardless if you have a new product, service or initiative, how you communicate it to your audience affects how they will perceive it. And, remember, perception is reality. Messaging is how you shape that reality.   What is […]

Business Without Borders: A presentation on the global, social evolution of entrepreneurship

I’m done! I’m finished! That is, I just graduated with my Master’s of Communications Management from Syracuse University. After a challenging two-and-a-half years, I can finally claim my own little blue bag. How is entrepreneurship evolving? Before I could get to this point, though, I had to complete a final capstone. After several studies in […]

Globally & Locally: A global content marketing presentation

I recently finished Pam Didner’s Global Content Marketing, and I highly recommend this excellent step-by-step guide to creating your own global content marketing strategy. Didner provides clear instructions on how to accomplish this complex task using actual examples from many top corporations from around the world. With her experience and knowledge, this book is like […]

Commuting across continents: An employee multicultural communications program focus group report

In today’s globalized world, communications professionals are increasingly expected to manage relationships with publics “spread across multiple partners, communities and individuals around the globe” (Arthur Page Society, 2007, in Gilpin & Murphy, 2010, p. 72). As this is the case, it has become critical for practitioners to have an understanding of how globalization is affecting […]

The need for employee multicultural communications programs in multinational companies

With the pending completion of my master’s program early next year, I’m sharing my studies and capstone focus in multicultural communications throughout November. I start with this post drawn from my research paper on employee multicultural communications programs and follow it up with a focus group report on the subject.. Expatriates working internationally for a […]

Becoming an author: A guide to self-publishing with CreateSpace

Congratulations! You’ve just finished your first book. What an accomplishment! So many people talk about writing books, but of those people, few ever start writing a book, let alone finish one. So, you should be extremely proud of yourself. There are a couple of ways to go from here. One method many authors use is […]

PR vs. Marketing: The differences between a strategic communications and marketing plan

Working in public relations for almost nine years now, I always thought I understood marketing. Two of my college roommates were marketing majors, so we discussed similarities in our classes quite a bit. I worked hand-in-hand with marketing departments in previous positions. When I took my Accredited in Public Relations exam, I had to be […]

Learning from masterminds: Celebrating Aubia Communications’ 2-Year Anniversary

Did you know in Switzerland it’s typical for the birthday guy or gal to provide the party for their work colleagues or friends? That’s right, if you’re celebrating a birthday or anniversary, you provide the cake, drinks or other goodies. Since I’ve just moved back to Switzerland, I want to follow this custom for Aubia […]

The 4 items to include in a crisis statement

During May, I’ll be discussing crisis communications on the Aubia Communications Blog. First up is this post about developing a crisis statement, followed by my first video post on how to deliver that statement, then I’m back at Syracuse University for my final class in crisis communications, and I’ll wrap it all up with some […]

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