Aubia Communications

Let’s get visual: An infographic about visual content in social media

In September the Spin Sucks blog had a month-long focus on visual content. Everything from using visual content in social media to free tools for creating it was covered. I, of course, drank it up. You see, I’m graphically challenged. I enjoy learning about photography on an amateur basis, but when it comes to design, [...]

To catch a thief: The pros and cons of guest blogging

Dear Aubia Communications, I want to write a post for you I know will bring you thousands of new visits. Yadda, yadda, yadda … Hi, I am a writer, and I was wondering if you are taking guest submissions? I find the www.aubiacommunications.com interesting, and I can write something for your niche. Blah, blah, blah [...]

Engagement is an honor: How I’m overcoming my fear of commenting

Throughout October, the Aubia Communications Blog will focus on the social aspect of social media. To kick it off, this first post looks at the benefits of commenting throughout the blogosphere. I then turn to other bloggers about the benefits and pitfalls of hosting guest bloggers, followed by a post on how to be more [...]

Becoming an author: A guide to self-publishing with CreateSpace

Congratulations! You’ve just finished your first book. What an accomplishment! So many people talk about writing books, but of those people, few ever start writing a book, let alone finish one. So, you should be extremely proud of yourself. There are a couple of ways to go from here. One method many authors use is [...]

From crashing to soaring: A case study in ethics

There is no shortage today of ethical violations in organizations worldwide. Turn on the nightly news, and you’ll see at least one story during the broadcast about a company in crisis from poor ethical decision making. Many times these unethical actions just seem like obvious bonehead moves. Other times, executives come off as cold and [...]

Doing what’s right: How to make an ethical decision

“Go off the record with me on this, and I can make sure we consider your next event for some positive coverage.” Tempting words coming from a major regional media outlet. If I gave up some information that was being held by regulation, I wouldn’t be identified, I was almost guaranteed to receive favorable coverage [...]

Welcome to the gray: Ethics in public relations

In honor of the Public Relations Society of America’s observance of Ethics Month, the Aubia Communications Blog will spend September delving into the topic. I start with this post about what ethics actually is, and then I follow up this discussion with the process in making an ethical decision and a case study comparison into [...]

PR vs. Marketing: The differences between a strategic communications and marketing plan

Working in public relations for almost nine years now, I always thought I understood marketing. Two of my college roommates were marketing majors, so we discussed similarities in our classes quite a bit. I worked hand-in-hand with marketing departments in previous positions. When I took my Accredited in Public Relations exam, I had to be [...]

Stay on track: How to create an editorial calendar

My first encounter with editorial calendars was when I was an intern at Edelman. My job was to compile and categorize the editorial calendars for each possible publication the account team could pitch a client to for coverage. The editorial calendar for a monthly magazine like Where was found in the media kit and had [...]

Nice to meet you: How to create an audience profile

Much like the Cheshire Cat told Alice in Lewis Carroll’s classic, if you don’t know where you want to go then it doesn’t matter which way you go, if you don’t know who you are targeting then it doesn’t matter what content you produce. Content developed with no strategy and no target audience in mind [...]

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