Aubia Communications

Nice to meet you: How to create an audience profile

Much like the Cheshire Cat told Alice in Lewis Carroll’s classic, if you don’t know where you want to go then it doesn’t matter which way you go, if you don’t know who you are targeting then it doesn’t matter what content you produce. Content developed with no strategy and no target audience in mind [...]

Directing the king: How to develop a content strategy

In August, the Aubia Communications Blog will focus on strategic communications, in particular content strategy. I start with this post about how to develop a content strategy for your business, followed by posts on how to create audience profiles and editorial calendars, and I end the month with a look at the differences between a [...]

Diversity communications: Writing for a diverse community

Half African-American. One-quarter English. One-quarter French. As a public affairs professional, I could be the poster boy for diversity communications. Personal reasons aside, though, diverse groups add to a community’s collective resource and knowledge base. You can find various definitions for diversity related to ethnicity, gender, sexual orientation, etc. But, what about looking beyond that? [...]

Bookworm benefits: How reading makes you a better writer

  Hi. I’m Monica, and I’m a bookworm. On a train, on a plane, in a waiting room, in a line – wherever you might spot me, I’m typically glued to a book in actual form or on my tablet. Sometimes with highlighters marking away furiously, sometimes just kicked back for a leisure afternoon of [...]

Just blog it: A blog post checklist

I have a love-hate relationship with blogging. There are many times I dread the idea of sitting down to my laptop to bang out yet another post (sometimes facing the dismal thought that no one is going to read it). Other times, something creates an inspiration so intense that I just can’t wait to open [...]

Call for independence: What the forefathers taught us about writing inspiring content

In July, the Aubia Communications Blog focuses on writing. In this first post, I celebrate the U.S.’ birthday by looking at the core documents that created our country. Then I provide you with a checklist and other resources for press release and blog writing. I wrap up the month with a post on how reading [...]

Think before you throw: Perfecting the media pitch

Before landing a job with Army Public Affairs, I worked as a reporter and business editor in the Kansas City area, and every day I was overwhelmed with pitches from public relations professionals. With looming deadlines, the daunting requirement of writing several stories each week and the constant need to fill page upon page with [...]

Learning from masterminds: Celebrating Aubia Communications’ 2-Year Anniversary

Did you know in Switzerland it’s typical for the birthday guy or gal to provide the party for their work colleagues or friends? That’s right, if you’re celebrating a birthday or anniversary, you provide the cake, drinks or other goodies. Since I’ve just moved back to Switzerland, I want to follow this custom for Aubia [...]

Think like a reporter: How media relations is changing

Technology, short attention spans and an ever-hungry audience have rapidly changed the practice of media relations. The new news release is all about how you can optimize it for an online presence. Breaking news comes more often from Twitter than live press coverage. Though newsrooms are smaller now, the news cycle never stops. How do [...]

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