Aubia Communications

Business Without Borders: A presentation on the global, social evolution of entrepreneurship

I’m done! I’m finished! That is, I just graduated with my Master’s of Communications Management from Syracuse University. After a challenging two-and-a-half years, I can finally claim my own little blue bag. How is entrepreneurship evolving? Before I could get to this point, though, I had to complete a final capstone. After several studies in […]

Globally & Locally: A global content marketing presentation

I recently finished Pam Didner’s Global Content Marketing, and I highly recommend this excellent step-by-step guide to creating your own global content marketing strategy. Didner provides clear instructions on how to accomplish this complex task using actual examples from many top corporations from around the world. With her experience and knowledge, this book is like […]

Happy Holidays from Aubia Communications

Where did 2014 go? When I look back on the year, I can’t believe how it’s flown by. I’m glad I was able to accomplish all my goals for the year, and I’m excited for the big changes coming in 2015, such as: -A new posting schedule; -A complete revamp for the Aubia Communications monthly […]

Öffentlichkeitsarbeit: Public Relations/Integrated Marketing Communications in Germany

The strongest economic country in the European Union, Germany is well known for its efficiency and attention to detail. As a European leader, Deutschland’s marketing and communications industry is well advanced. Living next door in the German section of Switzerland for the past six months, I’ve had the chance to observe, visit and participate in […]

Security Across Seas: A review of American and Swiss copyright laws

“Only one thing is impossible for God: To find any sense in any copyright law on the planet.” –Mark Twain For companies working on the international scene, it is imperative they understand the similarities and differences in copyright laws between countries to effectively and legally conduct their business. Understanding American and Swiss copyright law is […]

Unpacking the tips to a successful press trip

This time of year, consumers are not the only ones preparing to pack their bags for a getaway. Within the Travel & Tourism media landscape, editors have set next year’s editorial calendar and the schedules of journalists are starting to fill up. Press trips are a key strategy in the Travel & Tourism PR toolbox. […]

Commuting across continents: An employee multicultural communications program focus group report

In today’s globalized world, communications professionals are increasingly expected to manage relationships with publics “spread across multiple partners, communities and individuals around the globe” (Arthur Page Society, 2007, in Gilpin & Murphy, 2010, p. 72). As this is the case, it has become critical for practitioners to have an understanding of how globalization is affecting […]

The need for employee multicultural communications programs in multinational companies

With the pending completion of my master’s program early next year, I’m sharing my studies and capstone focus in multicultural communications throughout November. I start with this post drawn from my research paper on employee multicultural communications programs and follow it up with a focus group report on the subject.. Expatriates working internationally for a […]

The highwire balancing act of a working mom

When Monica first asked me to write about the balance of a working mom, my first reaction was, “Balance? What is that?” The more I thought about it, though, I realized my entire life is a balancing act – the kind on a high wire stretched above a three-ring circus where the girl carries a […]

Going global: Social media in other countries

“With its distinctive and unique nature, new media has brought human interaction and society to a highly interconnected and complex level.” According to communications researcher Guo-Ming Chen, the advent of social media has shrunk time and space bringing together societies that were previously separated. With the power of social media driving this age of globalization, […]

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