Aubia Communications

How to write a feature that connects

My favorite pieces to write are features. Press releases are great in getting the information out, and blogs are wonderful in providing instruction. Features, though, allow the freedom in your writing to explore and create. You provide detail and explanation to your readers, allowing them to get personally involved and connect with the subject. When […]

5+ ways blogging is like no other writing you’ve done

Writing for a blog is different than any other type of writing. In fact, it almost seems that any other writing rules you’ve learned, be it in English class or for journalism assignments, fly right out the window. Blogging is in a class of its own, and you need to learn this new skill to […]

5+ tips for writing a press release today

In November, the Aubia Communications Blog will focus on writing. I’ll start with tips for writing a press release in today’s digital world, then writing for a blog, and end with feature writing. There has been a lot of discussion in the industry lately about the value of press releases. Some say the press release […]

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