Aubia Communications

Business Without Borders: A presentation on the global, social evolution of entrepreneurship

I’m done! I’m finished! That is, I just graduated with my Master’s of Communications Management from Syracuse University. After a challenging two-and-a-half years, I can finally claim my own little blue bag. How is entrepreneurship evolving? Before I could get to this point, though, I had to complete a final capstone. After several studies in […]

10 leadership failures in crisis communications

“If you don’t tell the truth about yourself, someone else will.” “Don’t wait until a crisis occurs to start developing key relationships.” “Your brand is what you do, how you do it and why.” This week I’ve been gaining these nuggets of knowledge and others as I finish my last master’s degree residency at Syracuse […]

Proving the worth: How to make a public relations measurement and evaluation plan

Last summer sitting in my master’s classes at Syracuse University, I had two major epiphanies. The first was how much psychology plays in public relations, and the second was how flexible making a public relations measurement and evaluation plan can be. For me, this was uncomfortable. I came into my Measurement and Evaluation in Public […]

Happy Holidays from Aubia Communications

We’ve learned a lot together in 2013, and I have even more in store for 2014. In the New Year you’ll see: Finally, the distribution of my white paper on strategic communications planning free to all my email subscribers; Release of my first pod cast where I’ll be discussing personal branding with Stephanie Cirihal; Implementation […]

“It’s not about the grade:” Seeing the bigger (business) picture

Another semester for my Master of Science in Communications Management from Syracuse University has begun, and I can see Times Square while I write this post as this residency is in one of my favorite places, New York City. As I look at those bright lights and see how many people from all over the […]

Public Relations Consulting

Slider by webdesign