Aubia Communications

Happy Holidays from Aubia Communications

We’ve learned a lot together in 2013, and I have even more in store for 2014. In the New Year you’ll see: Finally, the distribution of my white paper on strategic communications planning free to all my email subscribers; Release of my first pod cast where I’ll be discussing personal branding with Stephanie Cirihal; Implementation […]

Behind the scenes: Filling the many roles in PR

In February, the Aubia Communications Blog will look at the advising role of Public Relations. I start off with this post about the many roles in PR, move on to tips for conducting media training, and wrap up with how to segment your publics. My college advisor used to have a saying he told all […]

Map it Out: Planning in Public Relations

“If you fail to plan, you plan to fail.” –Benjamin Franklin The second step in the four-part Strategic Communications process is planning. As the quote states above, if you don’t plan out your communications, you won’t succeed in achieving your desired results. You need a course of action that addresses how to approach any Public […]

A roadmap to success: Why Strategic Communications Planning is vital to successful Public Relations

In October, the Aubia Communications Blog will focus on Strategic Communications Planning. I’ll break down the process by taking an extensive look at each of the four components: Research, Planning, Implementation and Evaluation. When I was pursuing my Accreditation in Public Relations in 2011, I watched a presentation during the Universal Accreditation Board APR Online […]

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