Aubia Communications

C-A-T-S Cats Cats Cats: Why social media is empathic

“I would love your job – you get to play on Facebook all day.” At least once a week I hear some variation of that statement, and I always smile to myself. Not because it’s a frustrating statement to contradict, I smile because it confirms a long-standing theory: social media is inherently a selfish engine. […]

Business Without Borders: A presentation on the global, social evolution of entrepreneurship

I’m done! I’m finished! That is, I just graduated with my Master’s of Communications Management from Syracuse University. After a challenging two-and-a-half years, I can finally claim my own little blue bag. How is entrepreneurship evolving? Before I could get to this point, though, I had to complete a final capstone. After several studies in […]

What Zumba teaches me about social media

If you’ve ever attended a Zumba class, you know the energy can be off the charts. With the instructor busting out moves to the high-thumping beats, throwing in a few yells and shouts of encouragement, as the participants pump along, you can feel the vibe in the air. I’ve been active in Zumba since 2010, […]

5 steps to get started in social media for business

As one of my services is social media strategy and management, I recently advised a client looking to align her use of social media platforms to her business objectives. My client had been involved in blogging and Facebook for some time, but she just needed some guidance on how to create space for her and […]

Social media is way of life: Why you should be involved

In December, the Aubia Communications Blog will focus on social media. I’m re-using a commentary I wrote three years ago for The Peninsula Warrior to kick things off. I’ll then follow up with posts about getting started in social media for business and taking an extensive look at different platforms. What do you think about social media […]

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