Aubia Communications

Donate, Click, Call: Persuade people to act now

One of the most rewarding parts of my job as a nonprofit communicator has been getting to know many thoughtful, gracious and kind people who are eager to get involved with charitable organizations. People want to help. You can help them help your organization by creating calls to action that make it easy for supporters […]

Going for gold and blue: How to pursue your APR

In the month of June, the Aubia Communications Blog will focus on professional development. I’ll start with this post about obtaining your Accreditation in Public Relations, followed by seeking professional development on a budget, and finally wrap it up with what I’ve learned by freelancing for the one-year anniversary of Aubia Communications. Courtney, my friend […]

Weigh it Out: Evaluation in Public Relations

The final step in the four-step Strategic Communications process is evaluating what you’ve implemented. In this stage, you will measure your results against your objectives to determine if your work has paid off. You can go on to use this assessment as research for improvements and adjustments in the next phase of the plan. Why […]

Work it Out: Implementation in Public Relations

The third step in the four-step Strategic Communications process is implementing what you’ve planned. This is where the rubber meets the road, and you see all your hard work come to fruition. Plan your Work, Work your Plan In the implementation phase, you execute your strategies through your chosen tactics. Pay attention to your key […]

A roadmap to success: Why Strategic Communications Planning is vital to successful Public Relations

In October, the Aubia Communications Blog will focus on Strategic Communications Planning. I’ll break down the process by taking an extensive look at each of the four components: Research, Planning, Implementation and Evaluation. When I was pursuing my Accreditation in Public Relations in 2011, I watched a presentation during the Universal Accreditation Board APR Online […]

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