Aubia Communications

Count it out: How to conduct a content analysis

In my first Public Relations internship, I was responsible for maintaining a log of press releases distributed by the Valdosta Tourism Authority. I would make sure each press release was numbered, dated and filed along with a list of which media outlets received it. I didn’t know what I was doing then was the beginnings […]

Figure it Out: Research in Public Relations

The first step in the four-part Strategic Communications Planning process is research. Before embarking on any plan, you need to figure out what the situation is, who needs to be reached, and what you need them to do to achieve the desired results. Research is usually a brushed-over step in the process due to time […]

Public Relations Consulting

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