Aubia Communications

Think like a reporter: How media relations is changing

Technology, short attention spans and an ever-hungry audience have rapidly changed the practice of media relations. The new news release is all about how you can optimize it for an online presence. Breaking news comes more often from Twitter than live press coverage. Though newsrooms are smaller now, the news cycle never stops. How do […]

Behind the scenes: Filling the many roles in PR

In February, the Aubia Communications Blog will look at the advising role of Public Relations. I start off with this post about the many roles in PR, move on to tips for conducting media training, and wrap up with how to segment your publics. My college advisor used to have a saying he told all […]

Extra! Extra! Read all about it: How to achieve successful media relations

In September, the Aubia Communications Blog will focus on media relations. I’ll start with tips on conducting successful media interviews and follow up with how to use key messages and pitch the media. At some point, all organizations will face interaction with the media. It could be as intimate as the local hometown newspaper to […]

Public Relations Consulting

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