Aubia Communications

Think before you throw: Perfecting the media pitch

Before landing a job with Army Public Affairs, I worked as a reporter and business editor in the Kansas City area, and every day I was overwhelmed with pitches from public relations professionals. With looming deadlines, the daunting requirement of writing several stories each week and the constant need to fill page upon page with […]

Do you have a moment?: How to pitch media members without annoying them

Journalists are busy people; they receive numerous pitches a day, all vying for their immediate attention. The one-size-fits-all approach won’t cut through the clutter to reach the journalist; no, sloppy and lazy pitches only end up in the trash where they belong. To grab the attention of the media member, you must know what they […]

Public Relations Consulting

Slider by webdesign