Aubia Communications

Make it memorable: How to use key messages and sound bites in media interviews

You just gave a great interview about your company’s new product release. You provided all the details about how the gadget helps make consumers’ lives easier, how Research and Development spent hundreds of hours developing the product, and how the product is revolutionizing the industry. The broadcast airs and your announcement leads the news hour. […]

Extra! Extra! Read all about it: How to achieve successful media relations

In September, the Aubia Communications Blog will focus on media relations. I’ll start with tips on conducting successful media interviews and follow up with how to use key messages and pitch the media. At some point, all organizations will face interaction with the media. It could be as intimate as the local hometown newspaper to […]

Public Relations Consulting

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