Aubia Communications

Review of “Focus Groups: A Practical Guide for Applied Research”

This post is a paper I wrote for my Public Relations and Public Opinion Research course at Syracuse University in the┬áspring of 2013. This research method critique reviews Richard A. Krueger and Mary Anne Casey’s textbook “Focus Groups: A Practical Guide for Applied Research” 4th Edition published by Sage Publications. For September, the Aubia Communications […]

Taking the next step: How graduate studies are a win-win-win

This week I started my first graduate classes toward a Master of Science in Communications Management at Syracuse University in New York. Any graduate program can be an intimidating journey, but the payoff for the practitioner, client and profession is a win-win-win. Investing in professional development During introductions of my class, the students were asked […]

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