Aubia Communications

Review of “Social Media Measurement: A Step-By-Step Approach” by Angela Jeffrey, APR

This post is a paper I wrote for my Public Relations Measurement & Evaluation course at Syracuse University in the summer of 2013. This review is of Angela Jeffrey’s, APR, article “Social Media Measurement: A Step-By-Step Approach” published by the Institute for Public Relations. . “The majority of public relations practitioners (and marketers) have no real idea of […]

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