Aubia Communications

Keep learning: 10 tips for maintaining your APR

What seemed like a short time after I earned my Accredited in Public Relations (APR) credential in June 2011, I received a letter from the Public Relations Society of America (PRSA) informing me it was time to be re-accreditated. I just went through this process for the second time at the end of last year. The […]

APR Update: PRSA releases steps to improve Accreditation in Public Relations

A mark of distinction. A notch above the rest. A standout in the crowd. These are all phrases used to describe those Accredited in Public Relations. For me personally, undergoing the APR process was the key to moving from a tactician to a strategist. Where is the APR at today? April is National APR Month, […]

PR vs. Marketing: The differences between a strategic communications and marketing plan

Working in public relations for almost nine years now, I always thought I understood marketing. Two of my college roommates were marketing majors, so we discussed similarities in our classes quite a bit. I worked hand-in-hand with marketing departments in previous positions. When I took my Accredited in Public Relations exam, I had to be […]

The AVE is dead: 3 ways measurement and evaluation in public relations are changing

In February, the Aubia Communications Blog will explore the new industry focus of measurement and evaluation in public relations. I start with trends in the area, followed by a post on how you can develop a M&E plan, and I’ll close out with a review of a journal article on M&E in social media.  “These […]

Going for gold and blue: How to pursue your APR

In the month of June, the Aubia Communications Blog will focus on professional development. I’ll start with this post about obtaining your Accreditation in Public Relations, followed by seeking professional development on a budget, and finally wrap it up with what I’ve learned by freelancing for the one-year anniversary of Aubia Communications. Courtney, my friend […]

Public Relations Consulting

Slider by webdesign