Aubia Communications

The AVE is dead: 3 ways measurement and evaluation in public relations are changing

In February, the Aubia Communications Blog will explore the new industry focus of measurement and evaluation in public relations. I start with trends in the area, followed by a post on how you can develop a M&E plan, and I’ll close out with a review of a journal article on M&E in social media.  “These […]

Public Relations Consulting

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