Down to (small) business: What the Aubia Communications Blog is all about

So far, I have given consumers of this blog a taste of what Aubia Communications does; from crisis communications planning to hosting a press conference, this freelance Public Relations consulting firm specializes in Strategic Communications planning with new and traditional media. Though, I’ve told you some of what I can do, I haven’t told you what this blog is and how it works until now.

Why does the Aubia Communications Blog exist? I have developed this blog to provide consumers with Public Relations strategies that can help them meet their business objectives. I want to share everything I’ve learned through courses of study and hands-on experience in the career field. With these blog posts, clients will be able to take the information in the posts and directly apply it to their organizations’ goals.

What can the Aubia Communications Blog do for you? I will provide as much information as possible about a variety of Public Relations strategies and techniques. If you’ve ever wanted to know how something in the PR field works, I will lead you through it. When you decide you need professional assistance in accomplishing the objectives of these strategies and techniques, contact me to get started.

How will the Aubia Communications Blog provide this information? I like lists, so many of my posts will be in step-by-step directions on how to implement a certain PR skill. I realize that not everyone learns the same way, so I will do my best to incorporate various learning methods.
Each month, this blog will focus on a differing aspect in the PR career field. I will publish a post each Tuesday (in 2013, I changed to each Thursday) during the month that corresponds to that particular facet. For July, my posts will be about getting to know me and Aubia Communications. The last post of each month will be a client feature where I will introduce a client’s specific business and what I’m working on for that organization’s unique need. As breaking news occurs, I will add blog posts to discuss the PR implications of each event. Once the blog is matured, I will also be including guest posts from other PR professionals who specialize in areas outside of my expertise.

My objective with this blog is to help small businesses and other individuals promote their organizations and causes through the process of Public Relations while also explaining what PR really is and does. Is there something in particular you would like to know about? Leave suggestions for future blog posts in the comments.