Aubia Communications

Archive for Research

Count it out: How to conduct a content analysis

In my first Public Relations internship, I was responsible for maintaining a log of press releases distributed by the Valdosta Tourism Authority. I would make sure each press release was numbered, dated and filed along with a list of which media outlets received it. I didn’t know what I was doing then was the beginnings […]

Can I ask you a question: How to conduct survey research

My first visit to Syracuse University in the cold and wet spring of 2012, I was stopped on my way into the bookstore by a young woman with a clipboard and pen. As I inwardly groaned about being interrupted on my way to buy t-shirts for my family members (I was determined to deck them out in orange as […]

Review of “Focus Groups: A Practical Guide for Applied Research”

This post is a paper I wrote for my Public Relations and Public Opinion Research course at Syracuse University in the spring of 2013. This research method critique reviews Richard A. Krueger and Mary Anne Casey’s textbook “Focus Groups: A Practical Guide for Applied Research” 4th Edition published by Sage Publications. For September, the Aubia Communications […]

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