Aubia Communications

Archive for Public Relations

Öffentlichkeitsarbeit: Public Relations/Integrated Marketing Communications in Germany

The strongest economic country in the European Union, Germany is well known for its efficiency and attention to detail. As a European leader, Deutschland’s marketing and communications industry is well advanced. Living next door in the German section of Switzerland for the past six months, I’ve had the chance to observe, visit and participate in […]

Diversity communications: Writing for a diverse community

Half African-American. One-quarter English. One-quarter French. As a public affairs professional, I could be the poster boy for diversity communications. Personal reasons aside, though, diverse groups add to a community’s collective resource and knowledge base. You can find various definitions for diversity related to ethnicity, gender, sexual orientation, etc. But, what about looking beyond that? […]

Not just for the big guys: Public relations for small business

As I’ve been talking to small business owners, one common sentiment I hear is that they are not known in their community and are having a hard time “getting their name out there.” As a small business owner myself, I can relate to this issue. It’s not easy to do when you are strapped for […]

Making the grade: The most beneficial college courses for public relations

When I entered college, I was luckier than most. I already knew what career I wanted, and I set myself on a path to earn the degree I needed. I never was “undeclared” or struggled to find what interested me. From my bachelor’s degree to now pursuing my master’s degree, I unwaveringly knew I would […]

公共關係: Public Relations in China

For the past four months I have been living in Shanghai, and to be an eye witness to China’s emergence as a global powerhouse has been an exciting and extraordinary experience. With the country’s economy set to take over the United States’, Chinese companies are breaking into the Western markets at unprecedented rates. On the […]

العلاقات العامة: Public Relations in Morocco

Standing in line to check in for my flight from London to Casablanca was my first taste of Morocco culture. I noticed the flowing of French to the shorter Arabic phrases, men reading the Quran as they waited, and the array of women’s fashion from full burqas to shorts and tank tops.  If a country can make an impression […]

Public Relations in 4 languages: PR in Switzerland

When my husband and I moved from São Paulo to outside of Zürich about five months ago, we experienced severe culture shock. From the weather to the landscape to the people, everything that could possibly be different was exactly opposite. It should come as no surprise than Public Relations in Brazil and PR in Switzerland […]

The psychology of PR

“Minds are bundles of expectations, preferences, ways of inference, geared to the greatest possible cognitive result for the smallest processing effort.” Three weeks ago I was sitting in my hotel room in New York, reading On the Origin of Stories by Brian Boyd when I came across this entry. The book was assigned reading in […]

3 PR lessons I’ve learned from travel

Hi. I’m Monica, and I’m a traveler. I’m addicted to traveling. There is a high you get from planning a trip to getting in the plane/train/ship/car to arriving and experiencing all travel has to offer. I’ve visited more than a dozen countries and lived on three continents with an upcoming move to a fourth. With […]

Know your audience: An evolutionary focus on publics

If you’ve been reading this blog for any length of time, you know I’m currently studying for my master’s degree in Communications Management from Syracuse University. Since my course work is closely related to my blog’s focus of Public Relations, I draw many post ideas from there. From time to time, I will post a […]

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