Aubia Communications

Archive for Measurement & Evaluation

Review of “Social Media Measurement: A Step-By-Step Approach” by Angela Jeffrey, APR

This post is a paper I wrote for my Public Relations Measurement & Evaluation course at Syracuse University in the summer of 2013. This review is of Angela Jeffrey’s, APR, article “Social Media Measurement: A Step-By-Step Approach” published by the Institute for Public Relations. . “The majority of public relations practitioners (and marketers) have no real idea of […]

Proving the worth: How to make a public relations measurement and evaluation plan

Last summer sitting in my master’s classes at Syracuse University, I had two major epiphanies. The first was how much psychology plays in public relations, and the second was how flexible making a public relations measurement and evaluation plan can be. For me, this was uncomfortable. I came into my Measurement and Evaluation in Public […]

The AVE is dead: 3 ways measurement and evaluation in public relations are changing

In February, the Aubia Communications Blog will explore the new industry focus of measurement and evaluation in public relations. I start with trends in the area, followed by a post on how you can develop a M&E plan, and I’ll close out with a review of a journal article on M&E in social media.  “These […]

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