Aubia Communications

Archive for Branding

Meet Jane: What is a brand?

Is a brand a logo? A tagline? An icon? If you said yes, you’re correct – but you’re wrong. What makes up a brand? A logo, a tagline, an icon – these are all elements that make up a brand, yet, they aren’t the brand alone. Lamb, Hair and McDaniel’s MKTG have no fewer than […]

PR vs. Marketing: The differences between a strategic communications and marketing plan

Working in public relations for almost nine years now, I always thought I understood marketing. Two of my college roommates were marketing majors, so we discussed similarities in our classes quite a bit. I worked hand-in-hand with marketing departments in previous positions. When I took my Accredited in Public Relations exam, I had to be […]

My first podcast: Branding the Authentic You

Personal branding is a hot topic right now, and it’s been around in the form of reputation for years. I joined my favorite personal coach, Stephanie Cirihal, to conduct my first podcast on how to create, maintain and work within your personal brand. Taking six steps, we guide you through the process of Branding the […]

Branding the Authentic You: Establishing your personal brand

In 2013, trust among business leaders and government officials fell to less than one in five participants of Edelman’s Trust Barometer. This year’s Gallup Governance Poll shows an or near all-time low in the American people’s trust in government and media. Dan Edelman, president and CEO of Edelman, refers to the situation as a “crisis […]

Public Relations Consulting

Slider by webdesign