Aubia Communications

Archive for APR

Keep learning: 10 tips for maintaining your APR

What seemed like a short time after I earned my Accredited in Public Relations (APR) credential in June 2011, I received a letter from the Public Relations Society of America (PRSA) informing me it was time to be re-accreditated. I just went through this process for the second time at the end of last year. The […]

APR Update: PRSA releases steps to improve Accreditation in Public Relations

A mark of distinction. A notch above the rest. A standout in the crowd. These are all phrases used to describe those Accredited in Public Relations. For me personally, undergoing the APR process was the key to moving from a tactician to a strategist. Where is the APR at today? April is National APR Month, […]

Changes in APR: How the credential is being revamped

Earlier this year, I presented a workshop on obtaining the Accredited in Public Relations credential to potential candidates sponsored by the Hampton Roads Chapter of the the Public Relations Society of America Professional Development Committee. Earning my APR in 2011, this is a topic I’m passionate about for many reasons. So, when it came time […]

Going for gold and blue: How to pursue your APR

In the month of June, the Aubia Communications Blog will focus on professional development. I’ll start with this post about obtaining your Accreditation in Public Relations, followed by seeking professional development on a budget, and finally wrap it up with what I’ve learned by freelancing for the one-year anniversary of Aubia Communications. Courtney, my friend […]

I’m not a spin doctor: The ethical side of PR

In August, I will focus on Public Relations professionalism. I’ll start with ethics in the career field and continue with professional nuances and higher education. Spin doctor. Flak. Propagandist. Liar. These terms used to refer to Public Relations professionals are hard to hear, but I’m well aware of the negative, and largely incorrect, perception that […]

Professional accreditation is important to any field

This month one year ago, I earned my Accreditation in Public Relations. In honor of that anniversary, I’m re-posting a commentary I originally wrote for The Peninsula Warrior, the Joint Base Langley-Eustis, Va., newspaper, shortly after going through the APR process. What do you think about professional accreditation? APR? PE? PMP? Have you ever seen letters like […]

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